Simpolo Tiles & Bathware partners with Sideways to launch the 'Tile Ho Toh Simpolo' campaign ft. Gujarat Titans

It showcases the tiles' antibacterial, scratch-resistant, and easy-to-clean properties and aesthetics.

This IPL season, Simpolo, a tile and bathware brand founded in Morbi in 1977, with more than 135 exclusive showrooms across the country, teams up with Sideways to launch the 'Tile Ho Toh Simpolo' campaign, highlighting their patented iM+ technology. To amplify its message, Simpolo leverages its ongoing partnership with Gujarat Titans, featuring cricket stars like Shubhman Gill, Kane Williamson, and Rahul Tewatia.

Conceptualised by Sideways, the story starts with a scene where Kane Williamson is puzzled to see food served on a tile. Shubhman Gill joins in, mentioning the tile is antibacterial, and Rahul Tewatia adds that it's also scratch-resistant. Despite these explanations, Williamson is still confused by the use of a tile as a plate until Gill reveals with a cheeky comment that it's all part of an advertisement for Simpolo tiles. The ad concludes with stylish visuals of the tiles, highlighting Simpolo tiles made with iM+ technology.