Tiffany & Co Ginza: A Jewel in Curved Glass
Shimmering Waves on Tokyo’s Most Fashionable Street
Jun Aoki’s design for the Tiffany & Co. Ginza flagship turns architecture into jewelry—every curve, reflection, and color purposeful and poetic. The 66-meter-tall, 13-story building is swathed in individually crafted glass panels that appear to ripple and float, inspired by the gentle motion of wisteria vines and the shimmer of silk. Unlike a plain glass box, these panels bulge and bend at the corners, transforming light as it passes and shifting in hue from Tiffany’s iconic blue to pure, luminous white as the sun moves across the sky. Aoki’s intention was to “fit in and stand out” among Ginza’s diverse, mosaic-like cityscape, so the building dances between blending in and making a bold statement. The glass surface reacts continuously to Tokyo’s weather—rain amplifies its crystal clarity, while nightfall gives the surface a soft, glowing radiance. With no two glass panels alike, the design challenges traditional construction and pushes technical limits, making the store both an engineering feat and a stunning urban landmark. Day and night, the façade becomes a moving stage for reflection, color, and light—reinforcing Tiffany’s legacy while creating a new visual icon for Ginza. This is a storefront built not just to be entered, but to be admired—a fitting tribute to one of the world’s most legendary luxury brands.
Tagline: “Luxury in Motion: The Tiffany Wave“
Tagline: “Glass Waves, Timeless Glamour“
Architecture That Glimmers Like a Gem
Jun Aoki’s vision for the Tiffany & Co. Ginza flagship transforms the ordinary into the extraordinary. Each curved glass panel is individually shaped, resulting in no two panels being alike—an impressive feat of engineering and artistry. This attention to variation and form is what gives the façade its signature “shimmer,” as light flows and bends across the undulating surfaces throughout the day. Instead of a static structure, the building becomes a fluid, constantly changing work of art, alive with movement and reflections. Aoki’s inspiration, the wisteria trellis swaying gently in the wind, is evident in the rippling curves that push outward at the corners and create soft bulges along the tower’s height. These dynamic edges not only break up the building’s mass, but also help it fit seamlessly into Ginza’s layered urban landscape, which is itself a vibrant mosaic of styles and eras. From street level, the glass glows softly, echoing Tiffany’s legendary elegance while creating a transparent invitation to enter. The rippled glass is more than beautiful—it is also technically advanced. Panels were engineered to be easily removable for maintenance, with angles and supports custom-designed for each unique shape. A special ceramic print technique on the exterior ensures the iconic Tiffany Blue facade shines outside, without casting a blue tint indoors—so the jewelry inside always sparkles in the perfect light. Altogether, the building stands as a living sculpture: bold, welcoming, and as luminous as a finely cut gem in the heart of Tokyo.
Tagline: “Iconic Blue, Brilliantly Renewed”
Where Luxury Meets Experience
Step inside the Tiffany & Co. Ginza flagship and the experience unfolds far beyond traditional retail. Renowned interior architect Peter Marino has curated a space that celebrates both luxury and artistry, blending Tiffany’s 186-year heritage with innovative Japanese aesthetics. Softly illuminated galleries feature expansive, curved walls designed to showcase collectible jewelry, limited-edition creations, and curated art installations—making every corner feel like an intimate museum. One of the prime highlights is Japan’s very first Blue Box Café, where visitors can enjoy a refined menu inspired by Tiffany’s iconic style, surrounded by signature blue hues and sparkling displays. Throughout the store, international artworks mingle with pieces by Japanese masters, lending each floor a gallery-like atmosphere. Peter Marino’s design seamlessly incorporates rich materials, sculptural furniture, and luminous cases, ensuring that even a casual browse becomes a sensorial journey. The flagship’s exclusive offerings—special collections, one-of-a-kind home objects, and Tokyo-only jewelry—invite shoppers to linger, explore, and immerse themselves in the creative spirit that defines both Tiffany and Ginza. Every step, view, and detail is imbued with a sense of discovery, transforming every visit into a memorable event.
Tagline: “Elegance Illuminated: The Art of Display”
Tagline: “Blue Brilliance: A Showcase of Modern Luxury”
Direct Message for Design Lovers
“Tiffany Ginza: Experience the rare beauty of glass that moves with the city.“
AECORD: Connecting Visionary Ideas to World-Class Talent
Jun Aoki’s Tiffany & Co. façade shows what happens when visionary design meets flawless execution—and that’s exactly where AECORD professionals excel. Projects like this demand specialists who understand architecture, engineering, materials, lighting, façade technology, and construction precision. AECORD brings all these experts together in one place, making it easier for brands, architects, and developers to find the right professionals capable of delivering iconic work like Tiffany’s luminous urban landmark.
