Architect to Entrepreneur: Lessons in Business, Brand, and Risk

This session, led by Ajay Gupta—Co-Founder of Studio Masons Pvt Ltd—explores the essential shift from being a design-focused architect to becoming a strategic and growth-driven entrepreneur. Ajay shares actionable insights on defining a strong vision and purpose for an architectural firm, ensuring the founder’s values and the firm’s value proposition are perfectly aligned.

The session highlights how architects can bridge the gap between design practice and building a sustainable, successful business. Participants will learn how to align business aspirations with financial governance, craft effective business development and growth strategies, and establish a powerful and consistent brand identity.

Ajay also addresses the importance of risk awareness and management in the architectural and design industry, equipping professionals with clarity on how to navigate challenges while scaling their practice confidently.